Our theme for Nordic Business Forum 2018: People-driven change

CCEA experience area in Nordic Business Forum is dedicated to People-driven change.

“As a main partner, we will bring to the event our unique way to think and do our work to implement our customers’ change. We call our approach People-driven change”, says Auli Packalén, Chief Marketing Officer for CCEA.

People-driven change, as the name suggests, puts the human being in the spotlight. Permanent change happens only when people start to think and work differently in their everyday life – and by doing so, they change their organization in the desired manner. In addition to a clear and concrete target and will to change, it requires lots of concrete actions.

“We have only our CCEA people at our stand area to discuss changes with guests. Together, we represent experience from more than a hundred change cases and what it takes to successfully implement change. It will be worthwhile to come over to chat, for sparring or even to challenge us”, Auli affirms.

You can find our stand near the main entrance of the seminar hall. Welcome!