CCEA joins Gofore Group on March 1st, 2021

CCEA Oy, Finland’s biggest change management company, will become a part of Gofore Plc, the digital transformation company, as of March 1st, 2021. The people-driven execution of change combined with technology know-how will make Gofore a leading people-driven digital transformation consultancy in Finland.

CCEA Oy will continue as an independent company as part of Gofore consulting business and a change generalist. Our services, contact persons, and ways of working will continue as they currently are.

Reetta Rajala sells her shares, Johanna Wäänänen will start as CEO

Reetta Rajala, founder, majority owner and current CEO of CCEA Oy and her family, will sell all shares in CCEA Oy to Gofore Plc. The deal has been signed today, February 18th 2021.

At the same time, Johanna Wäänänen take the role of CEO of CCEA. Reetta Rajala will continue at CCEA as a principal consultant in change implementation and measurement services. She will also continue as a member of the board at CCEA.

Gofore strengthens its position in digital transformation projects

With the acquisition, in line with its strategy, Gofore will strengthen its position as an adviser and main service provider in large digital transformation projects.

“CCEA’s team and people-driven transformation expertise will complement Gofore’s strong expertise in digital transformation in a great way. The people-driven execution of change combined with technology know-how will make Gofore a leading digital transformation consultancy in Finland. Our customers are going through an unprecedented change in moving towards digital business and operating models. Our mission is to help our customers in this transformation. The transformation, at its core, is people driven and enabled by technology and this is what our combined offering promises. For our customers, our combination promises even stronger capabilities to act in challenging and big changes. In the future, customers will receive everything needed to promote digitalization, such as strategy, technology and transformation advisory, from a single place”, says Mikael Nylund, CEO of Gofore.

“Match made in heaven”

“Both companies view changes with ’people first’ mindset. Gofore focuses on people driven digital transformation, CCEA implements changes with people-centricity. Companies are ‘match made in heaven’. With full confidence, I will hand on the baton to Johanna, to great CCEA leadership team and to Gofore. I can now fully focus on what I love most – helping the customers in their change challenges. The last 13 years I have lived and breathed change implementation and given my all to this magnificent company, through this personal change, I am able to take better care of myself as well and devote time to my family”, says Reetta.

“I start in the new role with great enthusiasm and excitement. I truly believe that our journey with Gofore is a great opportunity for CCEA customers, for Gofore customers and for our talented team. CCEA experts will continue in supporting the changes with the same beloved way as before. CCEA will continue to be a generalist in change: we will help organizations to succeed in strategy, organization, operating model or information system changes. Together with Gofore, we can serve the customers more comprehensively: even in digitalization, it’s all about people in the centre of the change”, Johanna concludes.

Gofore Plc owns 95% of CCEA Oy shares and the leadership team of CCEA Oy owns 5% of the shares when the acquisition is completed.

For more information, please contact:

Gofore Plc
Mikael Nylund, CEO +358 40 540 2280

Reetta Rajala, CEO (until 28.2.2021), +358 40 779 8313
Johanna Wäänänen, CEO (as of 1.3.2021), tel. +358 50 511 9110

Gofore Plc is a Finland-based digitalisation specialist with international growth plans. Together with our customers, we are pioneering an ethical digital world. We’re made up of over 700 impact-driven people across Finland, Germany, Spain and Estonia – top experts in our industry who are our company’s heart, brain, and hands. We use consulting, coding and design as tools to incite positive change. We care for our people, our customers, and the surrounding world. Our values guide our business: Gofore is a great workplace that thrives on customer success. In 2020, our net sales amounted to EUR 78 million. Gofore Plc’s shares are quoted in the Nasdaq First North Growth Market Finland. Learn more:   

CCEA is an expert in people-driven change with an exceptional ability to get people to think and work in a new way. We persistently execute change. One person at a time, if needed. In doing so, we maximize the return on our customers’ investment in change. We have more than 50 professionals in change execution, change capability development, change measurement, and change portfolio leadership. 100% our customers would recommend the CCEA service. Learn more about CCEA at