I am an expert in people-driven change measurement and passionate about understanding human behaviour with the help of data. My strength is finding the most relevant information in big data sets. I have five years of experience in the field of brand and customer insights.
At leisure, I spend my time with friends and family. Doing sports, painting and playing the piano are my favourite ways to relax.
My drive is to create better and more efficient changes where people and culture are at the core. Measuring people’s experiences offers valuable insight to all parties, and the inclusion and transparency it offers are at the heart of a successful change.
I am a curious researcher and a goal-oriented problem solver.
My special expertise includes
- Measurement planning, coordination and follow up
- Statistical analysis
- Identifying key metrics of change based on behaviour change theories
- Developing processes