Tuija Palokankare


"When the winds of change blow, some people build walls and others build windmills (Chinese proverb)."

+358 (0) 40 846 8807


I’ve been making changes to happen with digitalization for all my twenty-year career. I’ve digitalized different services and business areas (both B2C and B2B) and been responsible for their business development. I’ve also experienced numerous incomplete changing processes in working environments. The reason for the partial fulfillment of the processes has often been the lack of participation of the individuals who will be impacted by the change. This inspired me to study a degree of workplace community development. It has helped me to understand even more deeply the key role of individuals and workplace community in the changing processes.

The world is my second home and I love travelling. Working in my backyard garden and terrace is my way of meditating. Friends, exercising, theatre and music are my tools for keeping the balance.


I want to have a meaningful job and be a part of enhancing a better working life so that every individual keeps up with the constant changes. I feel honored to be part of CCEA’s staff, where changes are made not only by daringly challenging but most of all, people-driven way. For me, CCEA resonates with the common values and having the core value, people-driven thinking, also in the structures of the organization.


My strengths include:

  • Digitalization of services and business areas
  • Business development
  • Digital marketing and communications, media-industry
  • Project management and organizing
  • Workplace community development
  • Stakeholder collaboration and networking